Within Canada, WestJet has done an excellent job of creating this image of being an economical, high energy and fun organization but consider the costs of recreating this corporate culture in new markets.
Motivated and engaged people are the most important resource West Jet has which Westjet case culture the WestJet culture. This could include an employee going out of their way to help a sick guest or a senior employee taking time to mentor a junior employee. The reduced profitability of the company may also translate into reduced interest of the employees and reduced commitment.
The productivity per employee in WestJet was the highest in the Canadian airline industry. East versus West — Calgary and Hamilton. Management needs to be honest, specific, take ownership, and listen to what the employees have to say.
This information could then be shared by WestJet managers to their respective groups. Strengths The culture is very democratic and people feel safe in the organization. For the first couple of years he probably interviewed every person himself before they were hired.
The people are innovative and always thinking of ways and means to reduce the costs which would mean an increase in profitability. WestJet applies a bottom up approach, the employees are part of the decisions and policy changes. Changing markets accompanied by changing workforce and customer dynamics as new market areas are entered, the potential customer and hiring pools alter as well leaves Westjet case culture factors to be taken into account.
WestJet cannot afford to presume that new markets will be automatic. First, maintaining the culture with the current people base, second, developing the culture into the new people and third, meet the cultural differences as WestJet moves into different markets.
As WestJet grows, we anticipate the employee base is going to triple over the next ten years. When WestJet was incorporated inthe founders were of the view that culture was the one element of an organization that could not be duplicated and that it was a way of differentiating WestJet from the competitors.
In order to sustain this culture of positivity, WestJet could implement motivation programs that are centered on extraordinary acts of cultural display. We have developed a S. Weaknesses The people of WestJet are closely knit.
From this information, WestJet will be better able to develop motivation programs that meet both extrinsic and intrinsic needs. As a company grows, the loss of communication channels will be detrimental. To maintain and continue growth through the use of expanding the current culture as Bell claims is the major goal will require a major investment in research and development teams that can determine the viability of a market.
Secondly, he kept things simple. Having about 50, applications coming in to WestJet every year, obviously, money is not the most important reason why people want to work for WestJet.
That goes a long way. The volatile airline industry is no exception. Keep in mind that as the generations change, so will the communication mediums. This ties these two different markets but can these core competencies be successfully duplicated in other markets outside of Canada? Also, they need to identify those customers and try to understand as precisely as possible what they want and consider all of the reasons why these new guest might fly with WestJet.
First, consider that different people in different markets have different needs. With all the employees having a share in the company, there was a feeling among them of working for themselves. At these celebrations outstanding employees received awards Globalization Culture is imperative in any business.
The process would compliment the current culture by fostering empowerment and trust. Different markets will require different means of collaborating, mitigating and implementing the unique WestJet branded culture. Beddoe has done an excellent job of promoting WestJet externally as "a quirky little company that could.
It separates the good companies from the great ones. One of the main national competitors would be Air Canada which has well-established alliance with some foreign companies and it will be a challenge for WestJet to get into the international market.
The airline attributed its success to hiring the right kind of people and empowering them. We would recommend that WestJet surveys all employees, especially new employees on a regular basis to understand what communication medium they prefer.Essay on Westjet: Building Culture Solutions.
Words Feb 21st, 5 Pages. Show More. Solutions to Case Study Ans1: The competitive advantages that West Jet has are: Essay on Westjet Case Culture.
Culture is imperative in any business. It separates the good companies from the great ones. As WestJet continues its goal of becoming a low.
WestJet's culture is based on diversity, equity and inclusion. WestJetters take their jobs seriously, but not themselves and give back to the communities that support WestJet.
The case discusses the corporate culture of the Canada-based airline, WestJet Airlines Ltd. (WestJet).
When WestJet was incorporated inthe founders were of the view that culture was the one element of an organization that could not be duplicated and that it was a way of differentiating WestJet from the competitors.
Solutions to Case Study Ans1: The competitive advantages that West Jet has are: Due to the rapid growth WestJet has experienced, it is becoming more of a challenge to maintain WestJet’s culture. If WestJet continues to pursue a growth strategy.
Free Essay: Culture is imperative in any business. It separates the good companies from the great ones. As WestJet continues its goal of becoming a low fare.
THE PEOPLE CENTRIC CULTURE. Incentives, a good culture and work environment, and open communication helped the founders to position WestJet as a fun airline.Download