Using external environmental scanning and forecasting

There are no "right" answers. The consequences of this activity include fostering an understanding of the effects of change on organizations, aiding in forecasting, and bringing expectations of change to bear on decisionmaking.

With an electronic bibliographic database program, it is easy to build your taxonomy "as you go," using keywords to denote categories. The United Nations and the Organization for Economic Cooperation and Development publish periodic reports detailing international developments in this area.

Whenever possible, include statistical data. Brown and Weiner define environmental scanning as "a kind of radar to scan the world systematically and signal the new, the unexpected, the major and the minor" p. Organizations need to build strength and repair their weakness available in the business environment.

Walt Disney which has been so suffcessful in US market could not be so similarly successful in European countries because of the difference in the way in which people entertain themselves there.

There are no hard and fast rules that lead to "correct" interpretations. Analysis of macro-environment includes exploring macro-economic, social, government, legal, technological and international factors that may influence the environment. For example the present trend of low interest rates on personal savings may compel individuals to move towards equity and bond markets leading to a boom in the capital market activity and the mutual fund industry.

Since early signals often show up in unexpected places, your scanning must be ongoing, fully integrated within your institution, an d sufficiently comprehensive to cover the environments important to your decisionmakers.

Of these institutions, 20 percent use an irregular system, 40 percent use a periodic system, and 32 percent use a continuous system. Such newsletters inform faculty and staff of new developments which could affect the institution. Finally, remember that environmental scanning is only one component of external analysis.

Association for the Study of Higher Education, Friedel, Coker, and Blong surveyed two-year colleges in spring to identify those institutions that currently conduct environmental scans. Coates personal communication, June, recommends that the chair first segregate abstracts according to subject area, for example, all those concerning office automation go into one pile, employee compensation into another, and those difficult to assign into "miscellaneous.

Sierra Club, Polk St. Of course, the views expressed here, and any errors, are solely the responsibility of the author.Environmental Scanning, Industry Analysis, Competitive Intelligence and ETOP Study. ENVIRONMENTAL ANALYSIS. Environmental scanning is one of the few ways to detect future driving forces early.

and can make some future forecasting based on the environmental analysis.

Environmental scanning is one of four activities comprising external analysis. As illustrated in Figure 1, external analysis is the broader activity of understanding the changing external environment that may impact the organization. Team Leader: Cynthia Scheuer, PT PTA Program Director Team Members: Barbara Corp A review of internal resources and experiences to help in forecasting future trends (Community Tool Box).

Using External Environmental Scanning and Forecasting to Improve Strategic Planning. Journal of Applied Research in the Community College. Vol. 11, No. 2, Spring / Using External Environmental Scanning and Forecasting to Improve Strategic Planning Joel D.

Lapin The Community College of Baltimore County. Environmental scanning refers to possession and utilization of information about occasions, patterns, trends, and relationships within an.

Establishing an Environmental Scanning/Forecasting System to Augment College and University Planning [i] by James L. Morrison (reprinted from Morrison, J. L. (). Establishing an environmental scanning capability to augment college and university planning.

Environmental Scanning - Internal & External Analysis of Environment

The first stage requires scanning the external environment for emerging .

Using external environmental scanning and forecasting
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