According to our perception, Kit Kat is not considered as a premium confectionery brand. This is the reason why we put the segment aged as our fourth segment The rural and remote areas are not touched due to distribution channel, which needs to be improved and provide such products by making mergers and acquisition with local companies in the rural areas.
It is still not available in most of the rural markets, which needs to be tapped. The company has spread its business across the world but the company needs to touch the rural markets, so that they can enhance their customer base.
The company can provide its products in the remote and rural areas to grab more client base and also increase its revenue. The effective distribution channel helps the company to spread its products and ensure timely provision of the food products in all leading markets of the company.
The company has spread its business across the world and now the products of this company are available to the people in high quality and the price of the products is also maintained at affordable rates.
Target marketing Kitkat has the global presence and it provides its food products to all stores. The next market segmentations, aged and agedare derived from the results of our quantitative study Diary of Chocolate Experience. This creates a huge potential base of customers who have grown up eating Kit Kat.
The distribution channel helps to provide the products there regularly but newly developed stores in almost all of the markets like to buy these food products, which is great in quality and have tremendous popularity.
These chocolate products are good for the lower, middle and upper age class. The parents give them milk and other products and the provision of chocolate products like Market segmentation of kitkat, which can help them to meet their dietary requirements and help them to grow healthy and strong.
The rate of the chocolate is very economical so people of all classes can afford to buy this food product. The rural and remote areas are missed and there is huge number of people, live in far off areas and these are needed to be touched. The distribution system of the company is effective so its products are available in almost all big and leading stores of the country.
As a result, age and age segments are put in the second and third category Marketing Segmentation Kitkat is available in all leading markets and this food product is mainly good for the kids and teenagers. The company is providing food products to the customers in different variety in the leading stores of the city.
As a result, we have decided to put this segment age as the top buyer in our analysis with People like this product and the company is going to introduce this product in the new markets especially in the emerging markets, so that they can become popular and they also want to extend its sale.
But the brand has to keep its rate at the minimum level so that the clients of middle and lower classes can also buy this food product and enhance the revenue of the company.
Hence, there is a higher tendency for them to try chocolates or confectioneries with more sophisticated brand characteristics, such as Godiva or Royce.
Powered by Create your own unique website with customizable templates. For young professionals agedwe concluded that with increased earnings, they would prefer to have variety in chocolates and purchase premium brands.KitKat food products are prepared with fine quality elements and ingredients and the price of the products can be high.
The company has to spend amount on its manufacturing, advertising and taxation, implied by the government. The KitKat marketing project Market targeting What is the attractivity of the segments?
What is our idea? A kit kat, keeping the feature of the 4 bars with.
Market segmentation Market consists of large number of actual and potential customers. The process of splitting the market into different groups or segments based on the needs, characteristics or buyer behavior is called as Segmentation (Kotler, Brown, Adam, and Armstrong, ).
Marketing Plan For Nestle Kit Kat Nestle is going to launch Kit Kat Nuts which is extension to the existing Nestle Kit Kat chocolate. Kit Kat Nuts will particularly target the young adult segment between the age of.
These include MILO, NESCAFÉ, MAGGI, NESTLÉ NESVITA OMEGA PLUS ACTICOL, KIT KAT, PURINA, FRISKIES and many of other market competitors’ in their product categories. Segmentation, Targeting & Positioning of Nestle.
Market Segmentation of Kitkat Nestle KitKat Cross-platform mobile app The Challenge Nestle is one of the world’s leading FMCG manufacturers. Kit Kat is Nestle’s leading confectionary brand and the UK’s favourite chocolate biscuit bar.Download